Most foreign companies entering Spain make the same mistake: they move before they’ve validated anything. They bring in a local hire, hand them a target and wait for results. Six months later, the market “didn’t respond as expected.”
The market isn’t the problem. The problem is that nobody built the foundations before launching.
Spain has its own commercial logic, its own buying decision dynamics, its own operational friction. Underestimating that is an expensive lesson.
I come in before any of that happens: I validate whether there’s a real opportunity, design the entry strategy and build the commercial and operational structure the local team needs to hit the ground running from day one.
Structure before investment. System before headcount.
01
PHASE 1
Market Viability
02
PHASE 2
Entry Strategy
03
PHASE 3
Activation & Implementation
By the end of the process, the business has everything it needs to operate independently in Spain: documented market validation, an executable GTM, a structured funnel, a configured CRM, a sales playbook adapted to the local market, a first team hired and trained, and reference manuals. The knowledge doesn’t sit with one person. The team can carry on without me.
The three phases are designed to work as a complete system, but each one can be taken on separately depending on where you are in the process. Already have your market research done? We go straight into entry strategy. Rather start by validating the opportunity before committing further? You can engage for that phase alone. The starting point is always a straightforward conversation to understand exactly where you stand.
Ten years building across Southern Europe
I’ve managed commercial expansions from headquarters and on the ground, across different sectors and countries. I know Spain as a market from the inside: its commercial logic, its operational friction, the way decisions actually get made here.
I have successfully led 3 full expansions into Spain, from zero to operational — each time staying until the business was running independently.I know what works in this market. And what doesn’t.
Viability analysis, market study and competitive landscape. I get properly under the skin of the context before suggesting anything.
GTM, local ICP, entry funnel, commercial adaptation and a phased roadmap with defined KPIs.
First commercial actions, CRM configuration, documented sales playbook and support throughout the local recruitment process.
I stay until the team can execute on their own. Manuals included.