Custom software and lean processes –
Built for how your business actually works
I design and build custom tools and AI-powered systems that free SME owners from manual work — so they can focus on what actually grows the business
SUSTAINABLE GROWTH
EXECUTION & SUPPORT
TAILORED SOLUTIONS
SUSTAINABLE
GROWTH
EXECUTION
& SUPPORT
TAILORED
SOLUTIONS
Atelys is a boutique consultancy working across two areas. The first: optimisation and AI-powered custom software for SMEs — process redesign, automations, and bespoke tools built from scratch using AI as the engine. The second: expansion into Spain for foreign companies.
Based in Barcelona, working across Spain and Europe.
In every case, the starting point is the same: understand properly before proposing anything. And stay until it works.
SERVICES
Optimisation & Digital
I map how your business really runs, then build the software, automations and internal tools that remove manual, repetitive work — process redesign, bespoke tools built from scratch using AI as the engine, and systems that finally talk to each other.
Expansion into Spain
Helping foreign companies enter and grow in the Spanish market — structure, strategy and a trained local team.
SERVICES
Optimisation & Digital
I map how your business really runs, then build the software, automations and internal tools that remove manual, repetitive work — process redesign, bespoke tools built from scratch using AI as the engine, and systems that finally talk to each other.
Expansion into Spain
Helping foreign companies enter and grow in the Spanish market — structure, strategy and a trained local team.
WHO IS ATELYS FOR?
Do you feel that your day is eaten up by tasks that shouldn’t need you, manual work, tools that don’t talk to each other, processes that were never set up, leaving no room to focus on actually growing the business?
Are you considering entering the Spanish market but unsure where to start, or what structure you need before committing budget?
If any of these resonate, we should probably talk.
WHO IS ATELYS FOR?
Do you feel that your day is eaten up by tasks that shouldn’t need you, manual work, tools that don’t talk to each other, processes that were never set up, leaving no room to focus on actually growing the business?
Are you considering entering the Spanish market but unsure where to start, or what structure you need before committing budget?
If any of these resonate, we should probably talk.
WHY WORK WITH ATELYS
OBJECTIVITY
When you’re too close to the day-to-day, what’s missing is an outside view. I look at the business as it actually is, find where the time and money are going, and design what it actually needs.
EXPERIENCE & EXPERTISE
For over 10 years I built commercial structures from scratch for foreign companies entering Spain, teams, processes, sales systems, go-to-market strategies. For the last two years I’ve applied that same build-from-scratch approach to automation and custom software. I know what a business needs to run properly because I’ve built those systems myself, in the field.
HANDS-ON SUPPORT
Once the plan is in place, I stay involved through implementation. Whatever it takes for the business to carry on without needing me.
WHY WORK WITH ATELYS
OBJECTIVITY
When you’re too close to the day-to-day, what’s missing is an outside view. I look at the business as it actually is, …
When you’re too close to the day-to-day, what’s missing is an outside view. I look at the business as it actually is, find where the time and money are going, and design what it actually needs.
EXPERIENCE & EXPERTISE
For over 10 years I built commercial structures from scratch for foreign companies entering Spain, teams, processes, sales systems, go-to-market strategies. For the last two years I’ve applied that same …
For over 10 years I built commercial structures from scratch for foreign companies entering Spain, teams, processes, sales systems, go-to-market strategies. For the last two years I’ve applied that same build-from-scratch approach to automation and custom software. I know what a business needs to run properly because I’ve built those systems myself, in the field.
A ticketing business with years of activity was running entirely on Excel. Invoices were calculated by hand and often never sent — cash left on the table every month. The whole operation depended on manual steps that couldn’t scale, and the owner had been burned by rigid software before and wasn’t willing to adapt his way of working to another tool.
— Full custom AI-powered software built from scratch around his exact processes and vision
— Booking management mirroring the way he already worked, so nothing felt foreign
— Complete invoicing automation: invoices generated and sent automatically, nothing falls through the cracks
— Business statistics and performance tracking he had never had access to before
Outcome: a business that went from leaking revenue through unsent invoices and drowning in manual work, to a fully automated system built entirely around how he operates. Invoicing runs itself. The data is finally visible. For the first time, the business has the foundation it needs to grow — without the owner having to change the way he works.
An architecture practice with a strong client portfolio was spending most of its time on admin instead of its actual work. Project reports done by hand, clients and projects managed manually, invoicing done line by line. No digital presence bringing in new enquiries.
— End-of-construction reports replaced by a custom AI-powered tool that generates the full formatted report in 10 minutes
— Project preparation time cut from 5 hours to 2 hours through a rebuilt process
— Client and project management fully digitalised
— Invoicing automated using AI: from received document to registered invoice, without manual entry
— Website rebuilt to reflect the quality of the work and bring in new clients online
Outcome: hours recovered every week and redirected to the actual work. The team stopped being buried in admin and started focusing on what they were hired to do. New client enquiries started coming in through the website within days of the rebuild, without any paid advertising.
International travel and experiences platforms with proven products in their home markets wanted to establish themselves in Spain. Everything needed to be built from scratch: market intelligence, commercial structure, local team, adapted pitch.
— Market viability study and competitive landscape analysis
— Value proposition and commercial pitch adapted to the Spanish buyer and market context
— Go-to-market plan, funnel definition and CRM set up
— Sales playbook built for the local market
— Local team recruited, onboarded and trained from scratch
Outcome: the companies entered the Spanish market with a complete operational structure, a locally adapted commercial approach, and a trained team ready to generate revenue from day one. The results speak for themselves: 437% revenue growth, operations expanded across 10 countries, and the highest conversion rate in Europe. Spain became one of their strongest performing markets.
A French company had been trying to establish itself in Spain for two years. Nothing was working. The service wasn’t landing, the team was lost, and the numbers weren’t moving. They were ready to pull out, convinced the Spanish market simply wasn’t right for them. They hired me as a last attempt before closing the chapter.
— Full audit of everything built over two years: what worked, what didn’t, and why
— Competitive landscape mapped and strengths/weaknesses table built against the local market
— Value proposition and commercial pitch rebuilt from scratch for the Spanish buyer
— Sales process redesigned and CRM restructured
— Full team retraining around a methodology adapted to the product and the market
— KPIs and reporting put in place to track progress properly
Outcome: six months later the company wasn’t pulling out — it was growing. NPS reached 9. The signing rate hit 60%. What felt like a market that didn’t fit turned out to be a market they hadn’t understood yet. They’re still operating in Spain today.
SOME PROJECTS
An architecture practice with a strong client portfolio was spending most of its time on admin instead of its actual work. Project reports done by hand, clients and projects managed manually, invoicing done line by line. No digital presence bringing in new enquiries.
— End-of-construction reports done by hand replaced by a c— End-of-construction reports replaced by a custom AI-powered tool that generates the full formatted report in 10 minutes
— Project preparation time cut from 5 hours to 2 hours through a rebuilt process
— Client and project management fully digitalised
— Invoicing automated using AI: from received document to registered invoice, without manual entry
— Website rebuilt to reflect the quality of the work and bring in new clients online
Outcome: hours recovered every week and redirected to the actual work. The team stopped being buried in admin and started focusing on what they were hired to do. New client enquiries started coming in through the website within days of the rebuild, without any paid advertising.
A French company had been trying to establish itself in Spain for two years. Nothing was working. The service wasn’t landing, the team was lost, and the numbers weren’t moving. They were ready to pull out, convinced the Spanish market simply wasn’t right for them. They hired me as a last attempt before closing the chapter.
— Full audit of everything built over two years: what worked, what didn’t, and why
— Competitive landscape mapped and strengths/weaknesses table built against the local market
— Value proposition and commercial pitch rebuilt from scratch for the Spanish buyer
— Sales process redesigned and CRM restructured
— Full team retraining around a methodology adapted to the product and the market
— KPIs and reporting put in place to track progress properly
Outcome: six months later the company wasn’t pulling out — it was growing. NPS reached 9. The signing rate hit 60%. What felt like a market that didn’t fit turned out to be a market they hadn’t understood yet. They’re still operating in Spain today.
A ticketing business with years of activity was running entirely on Excel. Invoices were calculated by hand and often never sent — cash left on the table every month. The whole operation depended on manual steps that couldn’t scale, and the owner had been burned by rigid software before and wasn’t willing to adapt his way of working to another tool.
— Full custom AI-powered software built from scratch around his exact processes and vision
— Booking management mirroring the way he already worked, so nothing felt foreign
— Complete invoicing automation: invoices generated and sent automatically, nothing falls through the cracks
— Business statistics and performance tracking he had never had access to before
Outcome: a business that went from leaking revenue through unsent invoices and drowning in manual work, to a fully automated system built entirely around how he operates. Invoicing runs itself. The data is finally visible. For the first time, the business has the foundation it needs to grow — without the owner having to change the way he works.
International travel and experiences platforms with proven products in their home markets wanted to establish themselves in Spain. Everything needed to be built from scratch: market intelligence, commercial structure, local team, adapted pitch.
— Market viability study and competitive landscape analysis
— Value proposition and commercial pitch adapted to the Spanish buyer and market context
— Go-to-market plan, funnel definition and CRM set up
— Sales playbook built for the local market
— Local team recruited, onboarded and trained from scratch
Outcome: the companies entered the Spanish market with a complete operational structure, a locally adapted commercial approach, and a trained team ready to generate revenue from day one. The results speak for themselves: 437% revenue growth, operations expanded across 10 countries, and the highest conversion rate in Europe. Spain became one of their strongest performing markets.